That is the clever part, Ron - the assessment makes the reader do the discovering, so it never feels like being sold to or taught at. They arrive at it themselves. That is the whole trick with anything worth passing on: people keep what they worked out, a lot less what they were told.
Growing up, my dad had a Porsche 911 Ron, and a good thing they paid attention to how their customers' needs were changing and built for that new reality (growing families). A lesson for more than cars.
Absolutely true re listening - and I bet he had pushback. Well yes, he drove fast but not recklessly and recall rides in the back seat we slid around because I don’t think there were seatbelts till later if memory serves. Lol
Love this insight!
Very interesting article Ron, especially with the self assessment part. That's great marketing combined with knowledge transfer.
Thanks Jan!! Appreciate the support - we can all learn a bit about ourselves thru the assessment !!
That is the clever part, Ron - the assessment makes the reader do the discovering, so it never feels like being sold to or taught at. They arrive at it themselves. That is the whole trick with anything worth passing on: people keep what they worked out, a lot less what they were told.
Growing up, my dad had a Porsche 911 Ron, and a good thing they paid attention to how their customers' needs were changing and built for that new reality (growing families). A lesson for more than cars.
It says something that the CEO was willing to listen!!! So did you and your dad take that 911 out a lot?
Absolutely true re listening - and I bet he had pushback. Well yes, he drove fast but not recklessly and recall rides in the back seat we slid around because I don’t think there were seatbelts till later if memory serves. Lol